Welcome to the Business Events Data Programme
The Business Events Data Programme measures business event activity in New Zealand. It focusses on MICE events (meetings, incentives, conferences, and exhibitions) attended by at least 30 people. Public and social gatherings like weddings, dance parties, church services, concerts, sports events, and consumer events are outside the scope of the programme.
The programme is funded by Business Events Industry Aotearoa (BEIA), the Regional Convention Bureaux and MBIE.
This is a ‘by industry for industry’ research programme
Business events are an important but often hidden contributor to the New Zealand economy. The Business Events Data Programme addresses this problem by collecting and reporting valuable information about the main components of the business events sector.
We collect data from venues about MICE events they have hosted to measure regional and national business event activity. Participating venues receive confidential market share reports. Quarterly regional and national reports will be available for free download from October 2020.
Join the programme
View reports
We collect data from business event attendees to understand who they are, what they spend and how they behave. The first annual report will be available for free download in July 2021.
We collect data from Professional Conference Organisers to understand how the “supply side” of the sector works, with a key focus on economic and employment impacts. The first annual report will be published in late-2021.
Get in touch with us
Please contact our Research Manager, Param, if you have any questions:
[email protected] | 021 027 70465